Marketing Analytics
In modern business, the most important facet is having a solid foundation for marketing analytics. Many companies throw Google Analytics on a website and think, “all set.” In truth, there is so much more to it. We have the skills and experience to set your martech stack up, and make sense out the data
MarTech Stack Buildout
This is our bread and butter, what get’s us up in the morning, and that is building solid, well-working, efficient marketing stacks, from budgeting to buildout.
Data Piping
Setting up website analytics services and data-piping really gets us excited! This is also something that most people only do as an afterthought.
Segmentation
Using R and machine learning we have the ability to use the most modern and high-tech ways to cluster and segment customers, but wait…there’s more…
Market Research
From market research to business intelligence we can assist in gaining insight into your own product or organization, or into a competitor’s.
Analytics Toolbox
A loaded toolbox along with the knowledge is a killer combination.
R (Language)
This is our workhouse, the language that can segment users, conduct machine learning and even knock out association rules.
Google Suite
Analytics, Optimize, and Data Studio are all must-haves in the modern marketing landscape. Many people throw the GA tag on their website haphazardly.
Segment.io
One of our all-time favorite tools, this is the hub of all of our marketing efforts. We highly suggest that it is the same for you
Excel
Let’s face it, Excel is awesome, and having DIM&C create excel books that you can use for years to come– also awesome.
Analytics Tools
We definitely have our favorite analytics tools, but the top of the list is definitely between Mixpanel, Heap, and Amplitude, depending on the application.
Tag Managers, Pixels, and Trackers
How many pixels and tracking tags are there? We don’t even know, but we do know that it is important to get them right, starting with Google and Facebook.
We Are Marketing Obsessed
Not only will we have the tools you need to maximize your analytics output, from R language to Google Analytics, but we literally live for this! Get together with us and you will have a brand new world opened up to you.
Why Do You Need Us?
In the modern business environment, shooting from the hip is not enough. Organizations are becoming better at testing and analytics, marketing is becoming mature, both in design, planning, and implementation. Marketing channels and tools are becoming overwhelming, and keeping up is becoming increasingly difficult.
Our Latest Projects
We take the utmost pride in all of our work, please take a look at the work that we have done, you will see that we are borderline obsessed..
Our Process is Simple
Whether it is consulting, a fully management project, or just a one off, we have a simple process that does not add any more strain on your organization.
Schedule a free, no-obligation, consultation below. We simply want to talk to you about the scope of your marketing needs and offer some professional suggestions on how to maximize your efforts.
Project Scope
In this phase, we sit down and decide what is needed and how it will be accomplished by both organizations. Here we decide budget, cost, and timelines.
Project Research
In the research phase, DIM&C will conduct research to fully understand the issue and how to handle it most effectively.
Project Completion
After the scope and research phases come the best part, we will complete the project. Whether a strategy development or a landing page, our team can get it done.
Revise, If Needed
Lastly, we will present the project and collectively decided if there are any revisions needed. If so, we will complete them quickly and efficiently.
Let’s Work Together
The only thing we love more than a new client is a new friend! Well– maybe some whiskey too…a new friend and whiskey! Get ahold of us, we would love to talk.