Branding, such a thrown around term but so often misunderstood. More than just a logo, it is the whole look and feel of your business. Branding is an instant way to tell consumers who you are as well as getting them to remember you. s.
From developing your brand’s story to finding the perfect brand archetype, this is a vital step in the branding process. Do not just slap a logo on your product and service, be strategic and develop a strong brand.
Brand Image Development
A brand image is often confused with identity, this isn’t what your brand looks like rather it is what your brand feels like. This is the promise, the value your brand adds, and it is so very important to get it right.
Brand Identity Design
Now identity, this is the look of your brand, the logo, the color, the layout. This is so important to quickly convey to consumers who you are. I mean, looking cool is always important right? Lets make you look cool!
From net promoter score to a classic brand audit, to brand (and social) sentiment. This step is so important, but often overlooked. If you don’t know where you are, how can you know where you’re going.
Our Branding Toolbox
A loaded toolbox along with the knowledge is a killer combination.
Combing classic design principles, behavior economics, and other techniques like mere exposure.
Having years of experience looking at, and experiencing brands from the inside, and out, an audit will give insight to your brand.
Brand equity is one of the most important aspects of a brand, and managing that equity is vital.
Brand Story and Archetypes
Going deeper into branding with a Brand Stories and Archetypes is essential when developing a brand.
Positioning and Differentiation
What can we say, we are students of Al Reis and Jack Trout. From Positioning to Differentiate or Die to 22 Imputable Laws of Branding.
Word of Mouth Marketing
THE reason we care about brands, the golden goose, the cash cow, shoot, it is the whole damn farm.
From Concept to Execution
We LOVE to brand business. From researching the best brand position, developing brand identity and image, to finding ways to improve brand salience. We have to be honest though, we kinda feel like everyone loves the branding process.
Why Do You Need Us?
In the modern business environment, shooting from the hip is not enough. Organizations are becoming better at testing and analytics, marketing is becoming mature, both in design, planning, and implementation. Marketing channels and tools are becoming overwhelming, and keeping up is becoming increasingly difficult.
Our Latest Projects
We take the utmost pride in all of our work, please take a look at the work that we have done, you will see that we are borderline obsessed..
Our Process is Simple
Whether it is consulting, a fully management project, or just a one off, we have a simple process that does not add any more strain on your organization.
Schedule a free, no-obligation, consultation below. We simply want to talk to you about the scope of your marketing needs and offer some professional suggestions on how to maximize your efforts.
In this phase, we sit down and decide what is needed and how it will be accomplished by both organizations. Here we decide budget, cost, and timelines.
In the research phase, DIM&C will conduct research to fully understand the issue and how to handle it most effectively.
After the scope and research phases come the best part, we will complete the project. Whether a strategy development or a landing page, our team can get it done.
Revise, If Needed
Lastly, we will present the project and collectively decided if there are any revisions needed. If so, we will complete them quickly and efficiently.
Let’s Work Together
The only thing we love more than a new client is a new friend! Well– maybe some whiskey too…a new friend and whiskey! Get ahold of us, we would love to talk.